Weekly review
Acquisition · pipeline · revenue, week of 2026-05-14 → 2026-05-20
Google Analytics 4 Demo Sessions · channels · conversions Google Ads Demo Spend · clicks · CPL · ROAS Meta Ads Demo Spend · clicks · CPL · ROAS CRM (Pipedrive / HubSpot) Demo Leads · pipeline · closed-won
Sessions · 7d
9,970
↑ +8.2% WoW
Signups · 7d
168
↑ +14.4% WoW
Leads · 7d
91
↑ +9.7% WoW
CPL · 7d
$38
↓ -6.3% WoW
Marketing funnel · 7d
Sessions
9,970
Signups
168
1.7% ↑ 14pp
Leads
91
54.2% ↑ 9pp
Qualified
14
15.4% ↓ 6pp
Demo
9
64.3% ↑ 12pp
Proposal
5
55.6% ↓ 3pp
Won (MTD)
4
80.0% ↑ 33pp
ICP cohort matrix
| Industry | 10-50 | 50-200 | 200-500 | 500+ | Total | In ICP | Pipeline |
|---|---|---|---|---|---|---|---|
| B2B SaaS | 14 50% | 28 79% | 11 91% | – | 53 | 74% | $402.0k |
| Fintech | – | 7 71% | 9 89% | – | 16 | 81% | $152.0k |
| DevTools | – | 8 75% | – | – | 8 | 75% | $68.0k |
| MarTech | – | – | 6 83% | – | 6 | 83% | $81.0k |
| Cybersecurity | – | 5 60% | – | – | 5 | 60% | $32.0k |
| AI / ML | 7 43% | 4 75% | – | – | 11 | 55% | $64.0k |
| Other | 12 25% | – | – | – | 12 | 25% | $14.0k |
Heat: ≥85% 70-84% 50-69% <50%
Pipeline by stage
New
47
$141.0k
Discovery
23
$82.8k
Qualified
14
$95.2k
Demo
9
$79.2k
Proposal
5
$54.0k
Negotiation
3
$42.0k
Total pipeline $494.2k ↑ +5.7%
Won MTD $87.0k · 4 deals
Traffic sources · 7d
Organic search
41%
7,842
Direct
19%
3,621
Paid · Google
16%
2,980
Paid · LinkedIn
10%
1,854
Referral
7%
1,432
Paid · Meta
5%
970
Email
2%
414
Paid acquisition · 7d
| Channel | Spend | Share | Clicks | Leads | CPL | ROAS |
|---|---|---|---|---|---|---|
| Google Ads | $4.2k | 42% | 3,980 | 38 | $111 | |
| Meta Ads | $2.6k | 27% | 5,210 | 22 | $120 | |
| LinkedIn Ads | $3.1k | 31% | 1,240 | 17 | $182 |
Top scoring leads
| Score | Role | Industry | Size | Stage | Source | Amount | Created |
|---|---|---|---|---|---|---|---|
| 90 | Head of Growth | B2B SaaS | 50-200 | Qualified | inbound-form | $48.0k | 2026-05-19 |
| 89 | VP Marketing | Fintech | 200-500 | Demo | demo-request | $72.0k | 2026-05-18 |
| 85 | CMO | DevTools | 50-200 | Discovery | inbound-form | $36.0k | 2026-05-18 |
| 82 | Growth Lead | B2B SaaS | 20-50 | Discovery | newsletter | $24.0k | 2026-05-17 |
| 79 | Head of Demand Gen | MarTech | 200-500 | Qualified | inbound-form | $54.0k | 2026-05-16 |
| 76 | VP Marketing | Cybersecurity | 50-200 | Demo | demo-request | $30.0k | 2026-05-15 |
| 71 | Marketing Lead | AI / ML | 20-50 | Discovery | inbound-form | $18.0k | 2026-05-14 |
| 67 | Founder | B2B SaaS | 10-50 | New | newsletter | $12.0k | 2026-05-13 |